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Idea #1111

A man is with a group of clients in a seemingly normal office. Once the first client is called upon, the Consultant's story begins. He asks the lady why she's here, to which she responds: 'My daughter passed away last week.', he nods and she pays the man... with a child's plastic toy bracelet. He opens the box and carefully places the bracelet in it. Seconds after, the Consultant takes out a small envelope, 'Idea #1107'. The woman's face goes from tragic, to confused, to tears of joy. In an attempt to thank the Consultant, she babbles something that apparently offends him. At the end of the day, the Consultant is confronted by an former client, the Journalist, who has had his life ruined by the idea given to him. After a discussion about the Consultant's supposedly gallant and noble job, they both agree that the Consultant will take chances with a new idea, that will either prove the Consultant's point, or force him to retire. Once the idea is handed to the Consultant, he realizes that it is not enough to get rid of the Journalist, and must take matters into his own hands. He strangles his enemy, regardless of the idea, and burns the envelope containing it.

Film notes

We all have appeared to be someone we're not, and when what we love seems threatened, our true personality comes out. Idea #1111 is about messages and interpreting them according to our convenience. There's a false altruism in the Consultant's voyage, and we pose the question: what if those who we help, don't need help at all? If you had the best advice in the world, would you share it?

Personally, I’ve never been fond of the definition altruism: “The belief in or practice of disinterested and selfless concern for the well-being of others.” I guess what I don’t agree on is the disinterested and selfless part. The boy that helps an old woman cross the street does it to feel better with himself; if by doing so he is also helping the woman, then that’s circumstantial. There are altruistic actions; I don’t believe there are so intentions. This isn’t bad, at all. On the contrary, it’s the most benevolent false selflessness there is. The problem is when people pretend to be unselfish heroes and gloat about it. That’s what happens to this man in “Idea #1111”, he parades himself as a savior, and we eventually find out the charade he’s part of in this story. I stumbled across different themes and subjects in this film. Towards the end we see that the main character interprets the final message in a very different way than his opponent does. How many times we read what we want to read, or hear what we want to hear, distorting reality. In the end, some messages don’t have a fixed reality, their bound to be interpreted in hundreds of ways. This man’s Mr. Hyde, his true persona, is savagely triggered by the lust for power, which in the end is really an illusion of the god-like respect he commands by doing what he does.

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Copyright © 2013 José David García Gilling

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Information on this profile is provided by the film owners and/or compiled from available sources | Profile updated 7 Jan 2014